Alexander Kerr

Alexander “Alex” Kerr is the Founder and CEO of Trajektory, a technology company providing dynamic data management, measurement, valuation, and reporting solutions for the sports and sponsorship industries. With over a decade of experience in sports, finance, marketing, and business intelligence, he is a recognized leader in growth strategy.

Prior to founding Trajektory in 2020, Alex held leadership roles at Shop Your Way, where he was the Head of Growth Marketing & Business Intelligence, and at Monumental Sports & Entertainment, where he was the Director of Business Intelligence, Strategy & Research. He has also served as an Adjunct Professor at Georgetown University since 2017 and at Northwestern University since 2018, sharing his expertise in business analytics, marketing strategy, and market research.

Alex earned a Bachelor of Arts in Economics from Kenyon College and a Master of Business Administration from Duke University’s Fuqua School of Business, concentrating in Strategy, Decision Sciences, and Marketing. His extensive experience in artificial intelligence, data infrastructure, and customer relationship management systems brings valuable technology and growth perspectives to the American Liver Foundation’s (ALF) Board of Directors.

Alex has a deeply personal connection to the ALF's mission. In honor of his father, who is living with liver disease, he has completed multiple marathons, including the Boston and Chicago Marathons, to benefit the foundation. He is passionate about helping ALF scale its impact through high-level growth strategy and serving as a hands-on resource as the organization evaluates CRM and other technology solutions.