Introduction

Protecting your private information is our priority. This Statement of Privacy applies to https://liverfoundation.org/ and American Liver Foundation and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to American Liver Foundation include https://liverfoundation.org/, https://thinkliverthinklife.org/, https://liverlifewalk.org/, and https://liverlifechllege.org/.

The American Liver Foundation website is a news and health information site. By using the American Liver Foundation website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with new liver disease information and programming, American Liver Foundation may collect personally identifiable information, such as your first and last name, mailing address, email address, and phone number.

If you make a donation to American Liver Foundation, we collect billing and credit card information. This information is used to complete the transaction and is not stored on our server.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information when you elect to attend a program, sign up to receive a newsletter, chat with our Help Line, sign up to volunteer, send a chat message to our Help Line, or submit your credit card or other payment information when making a donation.

We will use your information for purposes including, but not limited to, communicating with you in relation to information you have requested from us. We also may gather additional personal or non-personal information in the future.

If you enroll in our SMS/text messaging program, we may collect and maintain your mobile phone number, messaging preferences, consent records, opt-in and opt-out records, delivery information, and SMS communication history for purposes of administering the messaging program, honoring your communication preferences, improving our communications, and complying with applicable legal, regulatory, carrier, and industry requirements.

Use of your Personal Information

American Liver Foundation collects and uses your personal information as described above and to deliver the services you have requested.

American Liver Foundation may also use your personally identifiable information to inform you of other events and programs available from American Liver Foundation and its affiliates.

Sharing Information with Third Parties

American Liver Foundation does not sell, rent, share, or lease any personal information collected to third parties.

American Liver Foundation may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information, such as email, name, address, and telephone number, is not transferred to the third party.

Notwithstanding any other provision of this Privacy Policy, mobile phone numbers, SMS opt-in data, consent records, and text messaging information will not be sold, rented, shared, transferred, disclosed, or otherwise provided to third parties or affiliates for their own marketing or promotional purposes. We may share such information with service providers that assist us in operating our messaging program, provided those service providers use the information solely to perform services on ALF's behalf and maintain appropriate confidentiality and security protections.

American Liver Foundation may disclose your personal information, without notice, if required to do so by law or in the good-faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on American Liver Foundation or the site; (b) protect and defend the rights or property of American Liver Foundation; and/or (c) act under exigent circumstances to protect the personal safety of users of American Liver Foundation or the public.

Tracking User Behavior

American Liver Foundation may keep track of the websites and pages our users visit within American Liver Foundation in order to determine what American Liver Foundation services are the most popular. This data is also used to deliver customized content and advertising within American Liver Foundation to customers whose behavior indicates that they are interested in a particular subject area.

Third-party services that we currently use for these purposes include Facebook/Meta tracking or pixels and Google tracking or analytics. You may choose to opt out of targeted advertising by visiting third-party sites, including but not limited to https://optout.aboutads.info/ and https://optout.networkadvertising.org/. Please note that you will still see ads when opting out; however, the ads may not be as relevant to your personal interests.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by American Liver Foundation. This information can include your IP address, browser type, domain names, access times, and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the American Liver Foundation website.

Use of Cookies

The American Liver Foundation website may use cookies to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. For example, if you personalize American Liver Foundation pages, register with the American Liver Foundation site, or use services, a cookie helps American Liver Foundation recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses and shipping addresses. When you return to the same American Liver Foundation website, the information you previously provided can be retrieved so that you can easily use the features that you customized.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the American Liver Foundation services or websites you visit.

Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of other sites. We encourage users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

American Liver Foundation secures your personal information from unauthorized access, use, or disclosure. American Liver Foundation uses SSL Protocol for this purpose.

When personal information, such as a credit card number, is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer protocol. We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet that are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will delete your personal information from our records and direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity.
Debug to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their right of free speech, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act.
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws when deletion is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent.
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
Comply with an existing legal obligation.
Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

American Liver Foundation does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Disconnecting your American Liver Foundation Account from Third-Party Websites

You may be able to connect your American Liver Foundation account to third-party accounts. By connecting your American Liver Foundation account to your third-party account, you acknowledge and agree that you are consenting to the continuous release of information about you to others in accordance with your privacy settings on those third-party sites. If you do not want information about you, including personally identifying information, to be shared in this manner, do not use this feature.

You may disconnect your account from a third-party account at any time. Users may learn how to disconnect their accounts from third-party websites by visiting their My Account page. Users may also contact us via email.

E-mail Communications

From time to time, American Liver Foundation may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. If you would like to stop receiving marketing or promotional communications via email from American Liver Foundation, you may opt out of such communications and may unsubscribe from emails by contacting us at info@liverfoundation.org.

SMS/Text Messaging Communications Terms & Conditions

American Liver Foundation may offer supporters, donors, volunteers, event participants, advocates, and other constituents the opportunity to receive text messages regarding organizational updates, fundraising campaigns, donation confirmations, advocacy initiatives, volunteer opportunities, event reminders, educational content, and other communications related to our mission.

SMS Consent

By providing your mobile phone number and affirmatively opting in to receive SMS/text messages from American Liver Foundation, you consent to receive recurring automated and non-automated text messages from American Liver Foundation at the mobile number provided. Consent to receive text messages is not a condition of making a donation, purchasing services, participating in programs, or otherwise engaging with American Liver Foundation.

Program Description

Text messages may include, but are not limited to, fundraising appeals and campaign updates, event registrations, event reminders, event logistics, volunteer opportunities, advocacy and legislative action alerts, donation confirmations and acknowledgements, organizational announcements, educational content, and other communications related to American Liver Foundation's mission and programs.

Message Frequency

Message frequency varies based on your interaction with American Liver Foundation and your participation in events, campaigns, advocacy efforts, and other activities.

Message and Data Rates

Message and data rates may apply. Check your wireless carrier plan for details regarding applicable fees and charges.

Opt-Out Instructions

You may opt out of receiving SMS messages at any time by replying STOP to any American Liver Foundation text message. After opting out, you may receive a final confirmation message. Following confirmation, you will no longer receive SMS messages from that specific messaging program unless you re-enroll.

Help Instructions

For assistance with our text messaging program, reply HELP to any American Liver Foundation text message or contact us at info@liverfoundation.org or 212-668-1000.

Privacy of Mobile Information

American Liver Foundation respects your privacy and will use your mobile phone number solely for purposes consistent with this Privacy Policy. No mobile information, SMS opt-in information, consent records, or text messaging originator data will be sold, rented, shared, transferred, disclosed, or otherwise provided to third parties or affiliates for their own marketing or promotional purposes. We may share your information with service providers that assist us in operating our messaging program, provided such service providers use the information solely to provide services on American Liver Foundation's behalf and maintain appropriate confidentiality and security measures.

Supported Carriers

Text messaging services may not be available through all wireless carriers. Participating carriers are not liable for delayed or undelivered messages.

Eligibility

By opting into American Liver Foundation's SMS program, you represent that you are the authorized user of the mobile number provided or have permission from the authorized user to enroll the mobile number in the program.

Changes to Mobile Messaging Program

American Liver Foundation reserves the right to modify, suspend, or terminate any SMS messaging program at any time without prior notice. American Liver Foundation may also modify these messaging terms and this Privacy Policy from time to time. Continued participation in the SMS program following any updates constitutes acceptance of those changes.

Consent Records

American Liver Foundation may maintain records of SMS consent, opt-in requests, opt-out requests, and related communications as necessary to comply with applicable laws, regulations, carrier requirements, and industry standards.

External Data Storage Sites

We may store your data on servers provided by third-party hosting vendors with whom we have contracted.

Changes to this Statement

American Liver Foundation reserves the right to change this Privacy Policy from time to time. Your continued use of the website and/or services available after such modifications will constitute your: (a) acknowledgement of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

American Liver Foundation welcomes your questions or comments regarding this Statement of Privacy. If you believe that American Liver Foundation has not adhered to this Statement, please contact American Liver Foundation at:

American Liver Foundation
P.O. Box 299
W. Orange, NJ 07052
Email Address: info@liverfoundation.org
Telephone number: 212-668-1000

Effective as of March 03, 2023. Proposed SMS update prepared for review on August 3, 2026.

Last updated on August 4th, 2026 at 01:55 pm