Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to, and American Liver Foundation and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to American Liver Foundation include and The American Liver Foundation website is a news and health information site. By using the American Liver Foundation website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with new liver disease information and programming, American Liver Foundation may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing Address
  • E-mail Address
  • Phone Number

If you make a donation to the American Liver Foundation's , we collect billing and credit card information. This information is used to complete the purchase transaction and is not stored on our server.

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to attend a program, sign up to receive a newsletter, chat with our Help Line, or sign up to volunteer. These may include:  (a) sending a chat message to our Help Line; (b) submitting your credit card or other payment information when making a donation. To wit, we will use your information for, but not limited to, communicating with you in relation to information you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

American Liver Foundation collects and uses your personal information as described above and to deliver the services you have requested.

American Liver Foundation may also use your personally identifiable information to inform you of other events and programs available from American Liver Foundation and its affiliates.

Sharing Information with Third Parties

American Liver Foundation does not sell, rent, share or lease any personal information collected to third parties.

American Liver Foundation may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party.

American Liver Foundation may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on American Liver Foundation or the site; (b) protect and defend the rights or property of American Liver Foundation; and/or (c) act under exigent circumstances to protect the personal safety of users of American Liver Foundation, or the public.

Tracking User Behavior

American Liver Foundation may keep track of the websites and pages our users visit within American Liver Foundation, in order to determine what American Liver Foundation services are the most popular. This data is also used to deliver customized content and advertising within American Liver Foundation to customers whose behavior indicates that they are interested in a particular subject area. Third-party services that we currently use for these purposes include Facebook/Meta (tracking, pixels) and Google (tracking, analytics). You may choose to opt out of targeted advertising by visiting several third-party sites, including but not limited to and Please note that you will still see ads when opting out, however the ads may not be as relevant to your personal interests.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by American Liver Foundation. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the American Liver Foundation website.

Use of Cookies

The American Liver Foundation website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize American Liver Foundation pages, or register with American Liver Foundation site or services, a cookie helps American Liver Foundation to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same American Liver Foundation website, the information you previously provided can be retrieved, so you can easily use the American Liver Foundation features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the American Liver Foundation services or websites you visit.


This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Security of your Personal Information

American Liver Foundation secures your personal information from unauthorized access, use, or disclosure. American Liver Foundation uses the following methods for this purpose:

  • SSL Protocol

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

American Liver Foundation does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Disconnecting your American Liver Foundation Account from Third Party Websites

You will be able to connect your American Liver Foundation account to third party accounts. BY CONNECTING YOUR AMERICAN LIVER FOUNDATION ACCOUNT TO YOUR THIRD PARTY ACCOUNT, YOU ACKNOWLEDGE AND AGREE THAT YOU ARE CONSENTING TO THE CONTINUOUS RELEASE OF INFORMATION ABOUT YOU TO OTHERS (IN ACCORDANCE WITH YOUR PRIVACY SETTINGS ON THOSE THIRD PARTY SITES). IF YOU DO NOT WANT INFORMATION ABOUT YOU, INCLUDING PERSONALLY IDENTIFYING INFORMATION, TO BE SHARED IN THIS MANNER, DO NOT USE THIS FEATURE. You may disconnect your account from a third party account at any time. Users may learn how to disconnect their accounts from third-party websites by visiting their "My Account" page. Users may also contact us via email.

E-mail Communications

From time to time, American Liver Foundation may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication.

If you would like to stop receiving marketing or promotional communications via email from American Liver Foundation, you may opt out of such communications and may unsubscribe from emails by contacting us at

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

American Liver Foundation reserves the right to change this Privacy Policy from time to time. Your continued use of the website and/or Services available after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

American Liver Foundation welcomes your questions or comments regarding this Statement of Privacy. If you believe that American Liver Foundation has not adhered to this Statement, please contact American Liver Foundation at:

American Liver Foundation
P.O. Box 299
W. Orange, NJ 07052

Email Address:

Telephone number:

Effective as of March 03, 2023

Last updated on March 6th, 2023 at 11:46 am

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