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Deon Bush cleats
04 FEBRUARY 2020

ALF Salutes Apke, Haley and Bush for Their Support During “My Cleats My Cause” Campaign

The American Liver Foundation is proud to be associated with athletes in many different sports—swimmers, runners, Tough Mudders and others—we are always awed by their athletic accomplishments and honored to be associated with them.

But right now, we are excited that no less than three NFL players, all on different teams, selected ALF as the beneficiary of the League’s fourth “My Cause My Cleats” event.  The event, an online auction of custom-designed cleats worn during Week 13 games in early December, allowed players to express their commitment to the causes that are most important to them.  The auctions lasted between two days and two weeks, at the discretion of each team and raised much-appreciated funds.

The players, Troy Apke (Washington Redskins’ safety); Grant Haley (New York Giants’ cornerback); and Deon Bush (Chicago Bears’ safety) each have their own reasons for supporting ALF.

For Grant Haley, it was family.  His mother, Dr. Carla Neal-Haley, a Georgia pediatrician, has primary sclerosing cholangitis (PSC) and received a liver transplant on April 29th.  Haley explained, “I chose the American Liver Foundation, PSC specifically, because my mother was diagnosed with PSC seven years ago and she was able to finally get a transplant this year and it is a cause that is near and dear to my heart.”

Deon Bush’s father, Gary Bush, a 55-year-old South Florida high school teacher, died in 2017 after a four-year battle with liver cancer.

“Our players are passionate supporters of many charitable causes and serve as change-makers in their communities,” said NFL Commissioner Roger Goodell when introducing the event on the NFL website.  “We are excited to build upon last year’s success and work with our players to expand this unique platform that enables them to raise awareness for the causes they support.”

Although none of these players were seen in Superbowl LIV on February 2nd, they are all winners to the American Liver Foundation!

NealonTom Nealon
President & CEO
American Liver Foundation


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